Boeing
Campaign Pitch
Fast, Cheap, & Good
Original Song
Challenge
Reposition Boeing as an aerospace pioneer to move away from its image as just a maker of planes.
Solution
Re-wrote lyrics to This Land is Your Land and set it against space travel. Tagline: “Aerospace. The further up we go, the better it is down here.”
Result
Lost the pitch.
Food & Beverages
Health & Wellness
Technology
Media
Published Books
Not For Profit
Helix Ventures
