Ourtime.org

Challenge
Get Millennials to sign-up to vote.
Solution
With a 2-hour turnaround window, Helix wrote and designed daily memes for 30 days. Social content was distributed on Facebook, Twitter, Instagram, and owned channels.
Result
More than 310,000 young citizens registered to vote via a state-of-the-art online election tool.
90,000 daily subscribers to news memes.

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