Arrested Development: LinkedIn Experiment

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Case Study

Fast, Cheap & Good

LinkedIn

Challenge


There are thousands of small agencies on LinkedIn looking for more clients. And marketing and brand managers get inundated with connection requests.

Solution


To stand out, we developed a real-time self-promotion surrounding the Netflix re-launch of Arrested Development. We created profiles for the characters — George Bluth, Gob (George O. Bluth Jr.), and Tobias — who themselves are in serious need of work. In their voices, we conversed with agency heads and recruiters, never breaking character. Only when people were curious about the person behind the voice did they find my portfolio embedded within each character’s profile.

Result


More clients. Articles in Agency Spy, Business Insider, ABC News. One Show award finalist. Q3 income surged, doubling Q2’s.

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