Foods From Chile

Brand Launch

Social & Content Strategy

Daily Content

Case Study

Challenge


Every other blueberry and piece of salmon the U.S. consumer eats is from Chile. Who knew? Not many.

Solution


Design, write, and implement an engagement strategy that targets food evangelists and influencers.

Result


Social media engagement rates on owned channels doubled each month through six months.

How to promote Chilean wine at a wine festival without showing the wine

Summary


To make Chilean wines stand out among the 500 brands of wine present at the South Beach Wine & Food Festival, I didn’t show their wine at all. Instead of hitting the show floor, we hit the beach to get palate-cleansing water bottles into the hands of celebrity chefs taking a volleyball break from their cooking stations.

Food & Beverages

Health & Wellness

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Published Books

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Helix Ventures

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