Chile Olive Oil
Beginning with zero U.S. consumer awareness and online presence, make extra virgin olive oil from Chile top of mind.
“How Virgin is Your Extra Virgin?”: We leveraged the billion dollar adulterated olive oil scandal to illustrate that while many established Italian and Greek EVOOs claim to be 100% extra virgin, they are not. However, Chile Olive Oil is truly extra virgin and has nothing to hide.
An integrated campaign connected with savvy gourmets and top chefs and in three months garnered 13,000 Likes, 3,500 Followers, 302 million impressions. A metrics dashboard measured success in real-time.