Brand Launch

Words

Award Winner

Social

Campaign Results


“Justin developed an Effie Award-winning ad for Cheetos which launched the best performing line extension in the history of the brand. He and his creative partner developed a never been done before idea for our Cheetos campaign. It was a story of intrigue and engagement that played itself out over a series of 8 TV ads. It drove traffic of over a million visitors a month to Cheetos.com. This was ten times the average traffic and put the site in top 5 food sites during the campaign. We also saw a sales lift of 8%. These tremendous results would not have been possible without Justin’s passion and innovative thinking.”

– Julie Saliba, Brand Manager, Cheetos & Portfolio Marketing at Frito-Lay

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